Dr. Michael Breen Associates is a medical marketing company based in Chicago, Illinois. our team of professionals include experienced copywriters, web designers, graphic artists, and Emmy-award winning photographers and editors.

Our goal is to help doctors, hospitals, insurers, and medical companies facing a difficult choice: they can market themselves directly to consumers….or they can be left behind.

We help them thrive in this new medical era by offering:

• Public Relations

We fax and email Press Releases regarding newsworthy developments in your organization to hundreds of local and national media outlets

The Press Releases, along with personal follow-up phone calls to our contacts in the media, almost always result in significant tv and print exposure

• Direct Mail Campaigns

We write and send cost-effective letters, newsletters, and emails about your organization to any demographic of consumers or potential referring physicians you choose

• Print Ad Campaigns

Our team writes copy, lays out ads, and makes strategic buys based on the audience you want to reach

• Television Commercials

Our extensive broadcast background results in professional, affordable 30-second or longer commercials that get noticed. We work with Emmy-award winning photographers and editors. In addition, we negotiate the strategic broadcast media buy for you.

• In-House Videos

We produce videos for patient education, web sites, health fairs, corporate presentations, etc. Often these videos are cross-purposed (e.g. an educational video is placed on the client's web site.)

• Web Site Development

Web sites are increasingly the means by which consumers are introduced to your organization. Our professional web designer can make your site more interactive, user-friendly and a better reflection of your top-tier facility.

• Media Training

There are two (terribly unfair) rules to TV. First, no one cares about your CV. Second, you're judged by the same criteria we use to judge any stranger. By your posture, dress, timbre of your voice, enthusiasm, even your haircut.

We train your doctors and other professionals to project forcefully and to deliver the message that you want delivered. We do this by conducting simulated interviews using professional equipment, even a professional broadcast photographer. Then we gently critique your spokesperson's delivery and content.

• Video News Releases

A Video News Release (VNR) is a :90 second story about a new development in your organization thst's shot as a news piece. That "news story" is then transmitted by sattelite to TV stations regionally or nationwide. These days understaffed newsrooms have more news shows to fill than ever. For that reason many of these pre-produced pieces are run as news stories. VNR's are especially useful for local organizations trying to form a regional or national presence.

Placing a piece on a station's news show is less expensive than buying a commercial. It's also more effective. Research shows viewers assume anything worthy of a news story is cutting-edge and unique.

• Crisis Management

Help in handling what every medical organization fears most: when a crisis strikes and you receive that dreaded media phone call. I know how to handle those calls because I was often the one to make them. I know what disarms the media..and what only intensifies their efforts.

We can share this information and agree to advise your organization in a crisis situation. Hopefully, you'll never need this assistance. But if you do, it could be the wisest business decision you ever make.

For some free marketing information, see these recent Dr. Breen speeches:

How to Market Your Medical Practice

The Battle to Control Quality-of-Life Medicine