My Hospital Or Company Already Has A Marketing Firm. Why Do We Need You?

Hospitals frequently outsource specific projects to us e.g. a video project, direct mail campaign, or media training session. The results are cost-effective and allow hospitals or companies to benefit from our unique expertise and media background.

What Is The Download Link Site For The Webalizer?

The link to download the Webalizer is right here.

The Webalizer will give you invaluable real-time information on:

• How many visits a day your site receives?
• What is the URL address of those who visit?
• What pages are most effective at drawing visitors to your site?
• What page is the one that prompts them to leave your site?
• What times of day, hour-by-hour, are users most likely to visit?
• And lots of other useful information.

The Webalizer is easy to use. And as web marketing becomes more and more important in attracting patients, you'll find you can't afford not to understand just how effectively your website is functioning.

I'm A Pioneer? Why Do I Need Your Services?

Because chances are nobody but your colleagues knows you’re a pioneer. The truth is many of our clients are pioneers. They’re often the first surgeon to do bariatric surgery, the first ob-gyn to treat infertility patients, the first ophthalmologists to perform lasik, the first internist to offer alternative medicine, etc. They’re risk-taking doctors who, at first, were often criticized by colleagues. Now those skeptical colleagues have become competitors. The challenge for the pioneers is to let the world know they are pioneers. And that their experience counts. We do that.

Can You Really Get Me On The TV News Or In The Local Newspaper?

Of course, we can’t offer any absolute guarantees. However, the reality is almost all our clients have gotten significant television, print or radio exposure. We write press releases that are faxed and emailed to hundreds of media outlets. Our releases are catchy; they get noticed. In addition, we have the respect of medical reporters. In fact, they often call us looking for experts to interview.

Do You Market To Consumers Or Potential Referring Physicians!

Both. Our thrust is Direct-To-Consumer. We believe DTC marketing is the key to increasing both patients and revenue. The “Business-To-Business” era in medicine is over. (At some large practices over half of all new patients are self-referred.) That said, we’ve found more technical communications (e.g. direct mail campaigns) to potential referring health providers is also cost-effective. While physician referrals patterns are tough to change, the ROI is still there. A mass mailing often has to influence just one recipient in a thousand to be cost-effective. In addition, such mailings help establish your long-term image as a “top-tier” practice.

How Can You Be So Sure I'll Get Back My ROI?

Truthfully, because the bar for us is set pretty low. Medicine is a “high-ticket” service. That means with our reasonable fees, many clients break if we recruit just one or two extra patients a month. In fact, we usually do much better. In some cases a single story has transformed practices. Doctors have hired partners, companies have increased sales, and surgeons have scheduled more operating days. Some clients credit us with saving their practices. What’s more in addition to an immediate ROI, clients get something else: establishing their long-term “brand” as a top-tier practice.

There's Nothing Unique About Me! How Will You Get Me Coverage?

We hear that all the time. In fact, you’re probably sitting on several newsworthy stories. You just don’t know it (and you don’t know how the media thinks.) For instance, an infertility physician bemoans that he has no new treatment or research study. But then he mentions that he’s helping his patients with Polycystic Ovary Syndrome conceive by putting them on a low-fat diet. Our press release banner reads “The Diet That Can Help Women Get Pregnant!” Several local TV stations did the story. For better or worse, TV is about attracting an audience. Medical reporters want to do broad, promotable stories that make the phone ring and get them a pat on the back from their news directors. That’s what we give them.

How Will Other Doctors Feel About My Raising My Profile?

These days chances are they’re doing it too!  I trained at Duke. I know the doctor code better than anyone: never draw attention to yourself, never pat yourself on the back. That code was a luxury, the product of a different era when medicine was exempt from the market forces that drive every other business. Now that attitude is working against the medical profession. Finally, our marketing efforts are always tasteful, restrained, and never overstated.

Can I Trust Your Firm With the Image of My Organization?

No. That’s why nothing is ever released to anybody until you’re told us in writing you’re comfortable with it.

I'm Just a Single Provider or Small Company. How Can I Afford Your Firm's Services?

Because you’ll still make money. Many of our clients are single providers. Our efforts pay off even on that level. As you scale upward, the ROI becomes that much more impressive.