Medical marketing speeds along on a daily cycle. Just like journalism.
Every morning we take in the day’s news agenda, imagine the media’s needs that day, and find a way to make our clients’ stories fit those needs. (A new heart stent may be hard to sell….but not on the day Dick Cheney returns to the hospital with chest pain.)
Any occassional insights are brief and have a shelf-life measured in hours.
For those reasons, I’ve been writing more on Twitter, often several times a day.
If you need to know every morning, what the medical media’s thinking…and what it’s seeking, please visit my daily posts at