Quality-of-life medicine is now the fastest-growing area of health care. It's consumer-driven; patients have chosen to spend their money on their quality-of-life instead of the last six months of their life. In addition, thanks to the Internet, educated consumers are now choosing what medications they want. which hospitals to be treated in, and what procedures to get,

The Business-to-Business era of medicine is over. At one 54-physician group practice here in Chicago, over half the patients are now self-referred.

The question is: How can you effectively market your practice in this new era of consumer-driven health care?

Read Dr. Breen's comments on the subject delivered before 2,500 attendees of the 12th Annual World Congress on Anti-Aging Medicine.